{ "schema": "https://entitymap.org/spec/v1.0", "version": "1.0.0", "publisher": { "name": "Entity Level Authority", "url": "https://entitylevelauthority.com" }, "generatedAt": "2026-05-28", "entities": [ { "id": "ela:org", "type": "Organization", "name": "Entity Level Authority", "url": "https://entitylevelauthority.com/", "sameAs": [ "https://entitylevelauthority.com/", "https://entitylevelauthority.com/about" ], "description": "Entity Level Authority audits how AI search systems discover, interpret, and cite plaintiff trial law firm websites. The methodology uses a three-layer model: retrieval, entity recognition, and page-level evidence.", "hasChunks": [ { "text": "Entity Level Authority audits AI visibility for plaintiff trial law firms using a three-layer model: retrieval, entity recognition, and page-level evidence." }, { "text": "Headquartered in Ventura, California; serves law firms across the United States." } ], "relations": [ { "type": "founder", "targetId": "ela:person:paul-bruemmer" }, { "type": "offers", "targetId": "ela:service:ai-search-visibility-audit" }, { "type": "offers", "targetId": "ela:service:remediation-planning" }, { "type": "offers", "targetId": "ela:service:entity-optimization" }, { "type": "serves", "targetId": "ela:audience:plaintiff-trial-law-firms" } ] }, { "id": "ela:person:paul-bruemmer", "type": "Person", "name": "Paul Joseph Bruemmer", "url": "https://www.linkedin.com/in/paulbruemmer/", "sameAs": [ "https://www.linkedin.com/in/paulbruemmer/" ], "description": "Founder of Entity Level Authority with longstanding enterprise SEO and AI search visibility experience.", "hasChunks": [ { "text": "Founder of Entity Level Authority. Focused on AI search visibility, entity optimization, and Generative Engine Optimization for professional service firms." } ], "relations": [ { "type": "founderOf", "targetId": "ela:org" } ] }, { "id": "ela:service:ai-search-visibility-audit", "type": "Service", "name": "AI Search Visibility Audit", "url": "https://entitylevelauthority.com/ai-search-visibility-audit", "sameAs": [ "https://entitylevelauthority.com/ai-search-visibility-audit" ], "description": "A diagnostic audit that evaluates how AI search systems discover, interpret, and cite a law firm's website across retrieval, entity recognition, and page-level evidence.", "hasChunks": [ { "text": "Diagnostic audit across seven dimensions of AI Search Visibility. Output is a scored report and a remediation plan tailored to the site's stack." } ], "relations": [ { "type": "providedBy", "targetId": "ela:org" }, { "type": "serves", "targetId": "ela:audience:plaintiff-trial-law-firms" }, { "type": "about", "targetId": "ela:term:ai-search-visibility" } ] }, { "id": "ela:service:remediation-planning", "type": "Service", "name": "Remediation Planning (Fix It Report)", "url": "https://entitylevelauthority.com/ai-search-visibility-audit", "description": "Prioritized remediation plan derived from the AI Search Visibility Audit, describing concrete actions to improve retrieval, entity recognition, and page-level evidence.", "relations": [ { "type": "providedBy", "targetId": "ela:org" }, { "type": "serves", "targetId": "ela:audience:plaintiff-trial-law-firms" } ] }, { "id": "ela:service:entity-optimization", "type": "Service", "name": "Entity Optimization and Structured Data", "url": "https://entitylevelauthority.com/how-it-works", "description": "Implementation guidance for structured data, entity definition, and llms.txt setup that supports AI search visibility.", "relations": [ { "type": "providedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:term:ai-search-visibility" } ] }, { "id": "ela:audience:plaintiff-trial-law-firms", "type": "Audience", "name": "Plaintiff Trial Law Firms", "url": "https://entitylevelauthority.com/for/plaintiff-firms", "description": "United States plaintiff trial law firms evaluating how AI search systems find, describe, and cite their practice.", "relations": [ { "type": "servedBy", "targetId": "ela:org" }, { "type": "servedBy", "targetId": "ela:service:ai-search-visibility-audit" } ] }, { "id": "ela:term:ai-search-visibility", "type": "DefinedTerm", "name": "AI Search Visibility", "url": "https://entitylevelauthority.com/how-it-works", "description": "The degree to which AI search systems can discover a website, recognize it as a distinct entity, and cite its page-level evidence when answering user questions.", "hasChunks": [ { "text": "AI Search Visibility is evaluated across three layers: retrieval (can the system fetch the page), entity recognition (can it identify the firm as a distinct entity), and page-level evidence (does the page provide citable, well-attributed content)." } ] }, { "id": "ela:term:geo", "type": "DefinedTerm", "name": "Generative Engine Optimization", "alternateName": "GEO", "url": "https://entitylevelauthority.com/how-it-works", "description": "The practice of optimizing a website so that generative AI systems can retrieve, attribute, and cite its content accurately." }, { "id": "ela:term:three-layer-model", "type": "DefinedTerm", "name": "Three-Layer AI Visibility Model", "url": "https://entitylevelauthority.com/methodology/three-layer-model.html", "sameAs": [ "https://entitylevelauthority.com/methodology/three-layer-model.html", "https://entitylevelauthority.com/methodology/" ], "description": "Framework Entity Level Authority uses to diagnose AI visibility: Layer 1 retrieval, Layer 2 entity recognition, Layer 3 page-level evidence and governed retrieval.", "hasChunks": [ { "text": "Layer 1 - Retrieval: whether AI systems can crawl and fetch the page. Layer 2 - Entity Recognition: whether they identify the firm as a distinct, disambiguated entity. Layer 3 - Page-Level Evidence: whether on-page content is citable and well-attributed." } ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" } ] }, { "id": "ela:case-study:ela-phase-1", "type": "CaseStudy", "name": "ELA Phase 1 Case Study", "url": "https://entitylevelauthority.com/case-studies/ela-phase-1.html", "sameAs": [ "https://entitylevelauthority.com/case-studies/ela-phase-1.html" ], "description": "How Entity Level Authority moved its own AI Search Visibility score from 37 to 65 in one day by addressing retrieval-layer issues.", "hasChunks": [ { "text": "Documents the first-day score movement from 37 to 65 and the retrieval-layer fixes that produced it." } ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:term:three-layer-model" } ] }, { "id": "ela:case-study:ela-phase-2", "type": "CaseStudy", "name": "ELA Phase 2 Case Study", "url": "https://entitylevelauthority.com/case-studies/ela-phase-2.html", "sameAs": [ "https://entitylevelauthority.com/case-studies/ela-phase-2.html" ], "description": "Score movement from 65 to 69 between May 2 and May 16, 2026, and what the smaller gain reveals about the Layer 2 entity recognition threshold.", "hasChunks": [ { "text": "Explores architectural maturity and the Layer 2 entity recognition threshold." } ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:term:three-layer-model" } ] }, { "id": "ela:page:home", "type": "WebPage", "name": "Home", "url": "https://entitylevelauthority.com/", "sameAs": [ "https://entitylevelauthority.com/" ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" } ], "description": "Entity Level Authority home page." }, { "id": "ela:page:ai-search-visibility-audit", "type": "WebPage", "name": "AI Search Visibility Audit", "url": "https://entitylevelauthority.com/ai-search-visibility-audit", "sameAs": [ "https://entitylevelauthority.com/ai-search-visibility-audit" ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:service:ai-search-visibility-audit" } ], "description": "Request a complimentary AI Search Visibility Audit for a qualified plaintiff trial law firm." }, { "id": "ela:page:how-it-works", "type": "WebPage", "name": "How It Works", "url": "https://entitylevelauthority.com/how-it-works", "sameAs": [ "https://entitylevelauthority.com/how-it-works" ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:term:three-layer-model" } ], "description": "Explains the three-layer AI Search Visibility framework and how each layer is audited." }, { "id": "ela:page:faq", "type": "WebPage", "name": "FAQ", "url": "https://entitylevelauthority.com/faq", "sameAs": [ "https://entitylevelauthority.com/faq" ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" } ], "description": "Common questions about AI Search Visibility." }, { "id": "ela:page:blog", "type": "WebPage", "name": "Resource Library", "url": "https://entitylevelauthority.com/blog", "sameAs": [ "https://entitylevelauthority.com/blog" ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" } ], "description": "Articles on AI search visibility, entity authority, and Generative Engine Optimization." }, { "id": "ela:page:case-studies", "type": "WebPage", "name": "Case Studies", "url": "https://entitylevelauthority.com/case-studies/", "sameAs": [ "https://entitylevelauthority.com/case-studies/" ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" } ], "description": "Case studies of AI Search Visibility score movement." }, { "id": "ela:article:two-kinds-of-ai-visibility-problem", "type": "Article", "name": "Two Kinds of AI Visibility Problem", "url": "https://entitylevelauthority.com/blog/two-kinds-of-ai-visibility-problem", "sameAs": [ "https://entitylevelauthority.com/blog/two-kinds-of-ai-visibility-problem" ], "description": "Most AI SEO conversations treat visibility as a single problem. In practice it's two — retrievability and entity recognition require different fixes.", "hasChunks": [ { "text": "Most AI SEO conversations treat visibility as a single problem. In practice it's two — retrievability and entity recognition require different fixes." } ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:term:ai-search-visibility" }, { "type": "about", "targetId": "ela:term:three-layer-model" } ] }, { "id": "ela:article:when-ai-decides-which-lawyer-your-next-client-hires", "type": "Article", "name": "When AI Decides Which Lawyer Your Next Client Hires", "url": "https://entitylevelauthority.com/blog/when-ai-decides-which-lawyer-your-next-client-hires", "sameAs": [ "https://entitylevelauthority.com/blog/when-ai-decides-which-lawyer-your-next-client-hires" ], "description": "When prospects ask AI who to call, does it name your firm? The new AI search blind spot for plaintiff firms.", "hasChunks": [ { "text": "When prospects ask AI who to call, does it name your firm? The new AI search blind spot for plaintiff firms." } ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:audience:plaintiff-trial-law-firms" }, { "type": "about", "targetId": "ela:term:ai-search-visibility" } ] }, { "id": "ela:article:ai-is-referring-lawyers-is-it-referring-you", "type": "Article", "name": "AI Is Referring Lawyers—Is It Referring You?", "url": "https://entitylevelauthority.com/blog/ai-is-referring-lawyers-is-it-referring-you", "sameAs": [ "https://entitylevelauthority.com/blog/ai-is-referring-lawyers-is-it-referring-you" ], "description": "How plaintiff trial lawyers can evaluate whether AI models reference their firm and what signals influence inclusion.", "hasChunks": [ { "text": "How plaintiff trial lawyers can evaluate whether AI models reference their firm and what signals influence inclusion." } ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:audience:plaintiff-trial-law-firms" }, { "type": "about", "targetId": "ela:term:ai-search-visibility" } ] }, { "id": "ela:article:what-ai-really-thinks-about-your-law-firm-and-how-to-fix-it", "type": "Article", "name": "What AI Really Thinks About Your Law Firm (And How to Fix It)", "url": "https://entitylevelauthority.com/blog/what-ai-really-thinks-about-your-law-firm-and-how-to-fix-it", "sameAs": [ "https://entitylevelauthority.com/blog/what-ai-really-thinks-about-your-law-firm-and-how-to-fix-it" ], "description": "LLMs retrieve entity-based knowledge from structured signals. An AI Knowledge Audit surfaces how a firm is represented.", "hasChunks": [ { "text": "LLMs retrieve entity-based knowledge from structured signals. An AI Knowledge Audit surfaces how a firm is represented." } ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:term:ai-search-visibility" }, { "type": "about", "targetId": "ela:audience:plaintiff-trial-law-firms" } ] }, { "id": "ela:article:position-0-for-trial-lawyers-in-the-age-of-google-ai-overviews", "type": "Article", "name": "Position 0 for Trial Lawyers in the Age of Google AI Overviews", "url": "https://entitylevelauthority.com/blog/position-0-for-trial-lawyers-in-the-age-of-google-ai-overviews", "sameAs": [ "https://entitylevelauthority.com/blog/position-0-for-trial-lawyers-in-the-age-of-google-ai-overviews" ], "description": "How AI Overviews change the surface area for plaintiff firms and what entity-level signals matter.", "hasChunks": [ { "text": "How AI Overviews change the surface area for plaintiff firms and what entity-level signals matter." } ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:audience:plaintiff-trial-law-firms" }, { "type": "about", "targetId": "ela:term:ai-search-visibility" } ] }, { "id": "ela:article:mastering-llmo-geo-the-new-frontier-of-ai-driven-seo", "type": "Article", "name": "Mastering LLMO and GEO", "url": "https://entitylevelauthority.com/blog/mastering-llmo-geo-the-new-frontier-of-ai-driven-seo", "sameAs": [ "https://entitylevelauthority.com/blog/mastering-llmo-geo-the-new-frontier-of-ai-driven-seo" ], "description": "Overview of LLMO and Generative Engine Optimization as the emerging discipline for AI-cited content.", "hasChunks": [ { "text": "Overview of LLMO and Generative Engine Optimization as the emerging discipline for AI-cited content." } ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:term:geo" }, { "type": "about", "targetId": "ela:term:ai-search-visibility" } ] }, { "id": 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"https://entitylevelauthority.com/blog/applying-googles-trust-based-search-result-ranking-to-plaintiff-attorney-websites" ], "description": "Trust signals and entity authority for plaintiff law firm websites.", "hasChunks": [ { "text": "Trust signals and entity authority for plaintiff law firm websites." } ], "relations": [ { "type": "publishedBy", "targetId": "ela:org" }, { "type": "about", "targetId": "ela:audience:plaintiff-trial-law-firms" }, { "type": "about", "targetId": "ela:term:ai-search-visibility" } ] }, { "id": "ela:article:from-keywords-to-courtrooms-why-position-0-beats-the-ai-ouroboros-in-modern-seo-for-trial-lawyers", "type": "Article", "name": "From Keywords to Courtrooms", "url": "https://entitylevelauthority.com/blog/from-keywords-to-courtrooms-why-position-0-beats-the-ai-ouroboros-in-modern-seo-for-trial-lawyers", "sameAs": [ "https://entitylevelauthority.com/blog/from-keywords-to-courtrooms-why-position-0-beats-the-ai-ouroboros-in-modern-seo-for-trial-lawyers" ], 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